We’ve been enjoying our role as a connector between bands, brands and fans. Our latest client, PUMA sought some visibility within the EDM domain. We advised the iconic brand to connect with another icon within the EDM world: DJ Tiësto. As a result we helped PUMA with product placement in Tiësto’s new video “Red Lights” which was premiered exclusively via Shazam on February 7th, 2014.
“Red Lights” is the first single from Tiësto’s long-awaited forthcoming album. His last album release was released in 2009. The single is on heavy rotation in the UK, the rest of Europe and the United States.